Work
Across luxury, beauty, medical aesthetics, and watchmaking. From global in-house leadership to independent advisory. Different briefs, one through line: strategy that connects brand to business.
Retained to accelerate U.S. marketing and communications for a science-led medical aesthetics brand. Led two agency RFPs and shaped an integrated, regulatory-compliant strategy. Built a KOL and influencer program with leading dermatologists and skinfluencers, drove PR and earned media activation, and supported e-commerce development.
Teoxane
Tapped to support executive communications for senior leaders across premium consumer sectors. Developed leadership messaging, executive positioning, and thought-leadership narratives to strengthen their visibility and authority.
Weber Shandwick
Designed and facilitated a strategy workshop for the global communications team. Aligned the group around shared priorities, clarified its role within the wider business, and delivered a roadmap of focus areas and next steps.
Kao Corporation
Luxury Yachting
Analyzed nine months of demand and booking data for a luxury charter business, diagnosing where inquiries leaked and margin was lost. Delivered a growth roadmap across lead capture, trust-led content, referrals, and destination storytelling.
(confidential)
Advised maisons including Piaget, Vacheron Constantin, TAG Heuer, and CHANEL on digital and social strategy across international markets. Contributed to the WorldWatchReport, the leading haute horlogerie market study of its time.
Watchmaking
Advised teams on adopting emerging marketing technologies across media, e-commerce, and AI. Ran innovation sessions to surface high-impact, testable ideas and build lasting team agility.
Alchemy Network
Played a central role in reinventing a heritage brand through the TikTok-first "It's So Me" relaunch. Shaped the social-first strategy and the talent program of celebrity and influencer ambassadors, creator activation, and a Hollywood partnership, contributing to double-digit revenue growth and strong earned media value.
Clairol
A key contributor to Wella's carve-out from Coty across 50+ markets. Steered executive and internal messaging, narrative continuity, and reputational risk through a complex organizational separation.